The Benefits below make ZenDirect an excellent option for organizations of all sizes that need to cost-effectively acquire new customers and communicate with existing ones.

Protect and grow your brand

Representing a consistent brand image to the marketplace is essential to grow and long-term success. So is growing your revenues and customer base in the short term. ZenDirect is an optimal way to balance these two goals. We enable marketing departments to submit corporate approved templates into the system while making them broadly available and customizable at the local level. This approach increases the value and usefulness of marketing for affiliates while protecting the brand and facilitating growth for corporate.

Easily execute cross media campaigns

In today’s world, your marketing messages need to be in front of your customers wherever they are. Increasingly, consumers spend more time and money online and via wireless devices. ZenDirect offers you the ability to create coordinated cross-media campaigns that span direct mail, e-mail and online newsletters, personalized web pages and cellular text messages. This approach offers unlimited options and flexibility to create just the right campaign with optimal impact.

Laser-sharp targeting and personalization

ZenDirect allows you to manage and market directly to your existing database of current and potential customers. We also give you an intuitive way to target new customers in very granular ways. Our databases provide access to millions of businesses and consumers whom can be targeted based on geographic, demographic and behavioral factors. You save money by marketing only to those with the highest likelihood of buying your products. These same factors can be used to tailor and personalize marketing messages to specific market segments (like men versus women or someone living in a colder climate) to further increase your response rates.

One stop shop solution saves time

Historically, direct marketing programs require you to engage multiple vendors who specialize in one aspect of the process (list brokers, design agencies, print providers and mailing houses) usually in an offline way. This means long lead times and hassles to get your campaign executed. ZenDirect offers a more streamlined vision where all aspects of your campaign can managed through a intuitive online web service. Once a campaign is ordered, we take care of everything so you can focus on your business.

Premium, industry-specific templates

ZenDirect offers you hundreds of ready-made and proven marketing templates that are categorized by industry. If you are a small business owner or a marketing department looking for a good idea for a campaign, these templates serve as a good starting point. Once you have selected the template you like, we make it easy to customize the template using our industry-leading online designer application, ZenStudio. We also offer tips and a host of online resources to make sure your campaigns are as effective as possible.

Track campaign effectiveness

ZenDirect exists so you can optimize the value of your direct marketing spend. Our management dashboard console allows you to track the effectiveness of a given campaign across a number of important criteria. This tool also allows you to compare one campaign with other ones so you can fine tune specific aspects (database, creative, incentive or medium) of your campaigns and focus on the ones that are most successful over time. Our analytical tools give you greater insights into which customer segments are the most valuable and where to best channel your marketing resources.